/* ── Session 10: Creative Photo Effects ── */ /* Contact page hero background */ .contact-hero-bg { position: relative; overflow: hidden; } .contact-hero-bg::before { content: ""; position: absolute; inset: 0; background: url("https://cdn.prod.website-files.com/69bf9a24f27c7bb43c057b18/69c3f097d6211c7730320d48_PENLAND_Lozano_Alexander_FailedMemmories.jpg") center/cover no-repeat; opacity: 0.18; filter: blur(2px); transform: scale(1.05); z-index: 0; animation: contactHeroShift 25s ease-in-out infinite alternate; } .contact-hero-bg > * { position: relative; z-index: 1; } @keyframes contactHeroShift { 0% { transform: scale(1.05) translateX(0); } 100% { transform: scale(1.1) translateX(-2%); } } /* Ken Burns on homepage hero */ .hero-bg-image { animation: kenBurns 30s ease-in-out infinite alternate; } @keyframes kenBurns { 0% { transform: scale(1); } 100% { transform: scale(1.08); } } /* Elegant gold frame reveal on About portrait */ .about-portrait-frame { position: relative; display: inline-block; } .about-portrait-frame::after { content: ""; position: absolute; inset: -6px; border: 2px solid var(--gold, #C4A265); opacity: 0; transition: opacity 0.6s ease, inset 0.6s ease; pointer-events: none; } .about-portrait-frame:hover::after, .about-portrait-frame.frame-visible::after { opacity: 1; inset: 8px; } /* Hover zoom on service cards & split image */ .serve-card img, .split-image-wrapper img { transition: transform 0.5s ease, filter 0.5s ease; } .serve-card:hover img { transform: scale(1.04); } .split-image-wrapper:hover img { transform: scale(1.03); filter: brightness(1.05); } /* Parallax-style depth on scroll for images */ .photo-depth { transition: transform 0.3s ease-out; will-change: transform; } /* Subtle vignette on large hero images */ .hero-bg-wrapper::after { content: ""; position: absolute; inset: 0; background: radial-gradient(ellipse at center, transparent 50%, rgba(26,26,26,0.5) 100%); pointer-events: none; z-index: 1; } /* Gold accent line below images */ .gold-accent-line { position: relative; } .gold-accent-line::after { content: ""; display: block; width: 0; height: 2px; background: linear-gradient(90deg, transparent, var(--gold, #C4A265), transparent); margin: 16px auto 0; transition: width 0.8s ease; } .gold-accent-line.line-visible::after { width: 60%; } /* ── Session 10b: Logo, Image Fade, Footer Fixes ── */ /* 3x Logo on homepage */ .navbar-logo-image { width: 120px !important; height: 120px !important; max-width: none !important; } .navbar-brand.w-nav-brand { width: auto !important; height: auto !important; } /* 3x Logo text on subpages */ .navbar-logo { font-size: 60px !important; line-height: 1.1 !important; } /* Image fade into background */ .img-fade-wrap { position: relative; overflow: hidden; } .img-fade-wrap::after { content: ""; position: absolute; inset: 0; background: linear-gradient( to bottom, transparent 0%, transparent 50%, var(--dark, #1A1A1A) 100% ); pointer-events: none; z-index: 1; } .img-fade-wrap img { display: block; width: 100%; } /* Side fade for split images */ .img-fade-side { position: relative; overflow: hidden; } .img-fade-side::after { content: ""; position: absolute; inset: 0; background: radial-gradient( ellipse at center, transparent 55%, rgba(26,26,26,0.7) 100% ); pointer-events: none; z-index: 1; } /* ── Session 10b: Footer Spacing Fix ── */ .site-footer { padding: 64px 72px 48px !important; border-top: 1px solid var(--dark-border, #333) !important; } .footer-grid { gap: 48px 40px !important; align-items: start !important; } .footer-nav-column { display: flex !important; flex-direction: column !important; gap: 10px !important; } .footer-nav-link { font-size: 14px !important; letter-spacing: 0.5px !important; color: var(--cream-muted, rgba(245,240,235,0.7)) !important; text-decoration: none !important; transition: color 0.2s !important; } .footer-nav-link:hover { color: var(--gold, #C4A265) !important; } .footer-heading { font-family: Playfair Display, serif !important; font-size: 22px !important; color: var(--cream, #F5F0EB) !important; margin-bottom: 4px !important; } .footer-text { font-size: 13px !important; line-height: 1.6 !important; color: rgba(245,240,235,0.6) !important; margin: 0 0 4px !important; } .footer-info-column { display: flex !important; flex-direction: column !important; gap: 8px !important; } .footer-info-column a { color: var(--cream-muted, rgba(245,240,235,0.7)) !important; text-decoration: none !important; font-size: 14px !important; } .footer-info-column a:hover { color: var(--gold, #C4A265) !important; } .footer-info-column .button-gold, .footer-info-column [class*="button"] { display: inline-block !important; padding: 12px 24px !important; font-size: 13px !important; letter-spacing: 1px !important; margin-top: 4px !important; }

INSIGHTS

Lessons from Working with the City of Dallas on Public Art

Navigating municipal contracts, community input, and the unique challenges of placing art in public spaces across Dallas.

Alexander Lozano·March 2026·6 min read

Public Art Is a Different Game

Working with municipal clients is nothing like working with private collectors or corporate buyers. When the City of Dallas contracts you for a public art project, the stakeholder list expands dramatically — you're not just satisfying one decision-maker, you're serving a whole community. That shift in accountability changes everything about how you select, present, and install work.

The bureaucratic side is real. Municipal procurement has timelines, compliance requirements, and approval chains that would make most private-sector clients run. But there's something deeply rewarding about placing art in spaces where everyone can experience it, not just people who can afford gallery prices.

Community as Client

One of the most valuable lessons from municipal work is learning to listen at scale. In a corporate engagement, you might interview a handful of stakeholders. With public art, you're fielding input from neighborhood associations, city council members, local artists, and everyday residents who will walk past the work every day.

That process taught me to ask better questions in all my consulting work. Instead of leading with "what style do you like," I learned to ask "what does this space need to feel like for the people who use it?" That reframe has made my private-sector work stronger too.

What DFW Businesses Can Learn from Public Art

Municipal projects force you to think about durability, accessibility, and community impact in ways that private commissions don't always demand. Those same principles apply beautifully to corporate collections. A lobby installation that only speaks to executives is a missed opportunity — the best corporate art speaks to every person who walks through the door, just like the best public art speaks to every person who walks down the street.

Ready to transform your space?

Book a consultation to discuss how Cardoza can bring strategic art consulting to your organization.

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